EPC & Power Infrastructure Solutions in Saudi Arabia
Local Strength. Global Power Expertise.
Masar Alrowad Co. Ltd. is a Saudi company based in Jeddah, providing power EPC, substations, transmission, distribution, renewable energy integration and energy storage solutions — combining deep local-market capabilities with the verified engineering, manufacturing and EPC experience of our strategic technical partner, KE Electric.
A Saudi platform with strategic technical relationships
Masar Alrowad Co. Ltd. is the primary company and website owner. KE Electric and Saudi Energy are strategic and technical relationships that support our capabilities.
A Saudi platform for energy and infrastructure opportunity
Masar Alrowad supports international and local partners entering the Saudi power and infrastructure sector — from opportunity development and stakeholder engagement to tender coordination and local project delivery.
What Masar Alrowad brings to every partnership
Local capabilities that make international technical expertise deployable in the Saudi market.
Market Entry and Business Development
Guiding international companies through entry into the Saudi energy and infrastructure market, from initial positioning to opportunity capture.
Energy and Infrastructure Opportunity Development
Identifying and developing opportunities across power, industrial and utility sectors aligned with national growth priorities.
Strategic Partnerships
Structuring and managing long-term strategic partnerships that combine local presence with international technical capability.
Power EPC and infrastructure solutions
Explore our full range of solutions for Saudi Arabia — each with clear attribution between Masar Alrowad's local coordination and KE Electric's technical delivery.
Power & EPC Solutions
Combined solution offering for Saudi power and infrastructure projects.
Substation EPC
Substation engineering, procurement and construction.
Transmission & Distribution
Grid upgrade, distribution automation and smart metering.
GIS & AIS Substations
Gas-insulated and air-insulated substation solutions.
Renewable Energy
Solar and wind power EPC and grid integration.
Energy Storage
Battery energy storage systems for grid resilience.
Testing & Commissioning
ISO/IEC 17025-accredited laboratory testing.
Manufacturing & Technology
KE Electric's production facility and product lines.
Saudi Localization
Local-content development and Vision 2030 alignment.
Local Strength, Global Technical Expertise
Masar Alrowad leads Saudi-market engagement, business development and local coordination. Our strategic technical partner, KE Electric, contributes verified engineering, manufacturing and EPC experience — while Masar Alrowad remains the principal Saudi platform for clients and partners.
& Manufacturing
Partnership
KE Electric — Technical Highlights
- Asset sizeUSD 570M
- 2023 turnoverUSD 661M
- Manufacturing footprint120 acres
- R&D engineers1,000+
- Patents inventor200+
Selected EPC and Power Infrastructure Experience of Our Technical Partner
A sample of KE Electric's verified project record in substations, transmission and distribution, renewable energy and grid automation.
2022 Beijing Winter Olympic Games — Power Supply
Power supply delivery for the Olympic Winter Games, including the Olympic Village Solar + EV charging + battery storage system.
- Voltage
- Medium Voltage
- Sector
- Major Public Infrastructure
Delivered by KE Electric, Masar Alrowad's Strategic Technical and Manufacturing Partner
XiongAn New Area — Power Supply EPC Service
Power supply EPC service for one of China's flagship national new-area developments.
- Voltage
- Medium Voltage
- Sector
- Urban Infrastructure
Delivered by KE Electric, Masar Alrowad's Strategic Technical and Manufacturing Partner
Cote d'Ivoire Hydropower Plant — 220kV Substation
Substation automation for the Gribo-Popoli hydropower plant, supplied to EPC contractor PowerChina.
- Voltage
- 220kV
- Sector
- Hydropower / Substations
Delivered by KE Electric, Masar Alrowad's Strategic Technical and Manufacturing Partner
Target sectors for energy and infrastructure opportunity
Power Transmission
High and medium-voltage transmission systems and substation infrastructure.
Power Distribution
Distribution networks, switchgear, ring main units and smart distribution equipment.
Substations
GIS and AIS substation solutions across multiple voltage levels.
Renewable Energy
Solar power generation, EPC delivery, and grid integration of renewable assets.
Energy Storage
Battery energy storage systems for grid resilience and micro-grid applications.
Smart Grids
Smart metering, distribution automation, and digital energy management platforms.
Industrial Infrastructure
Electrical systems and equipment supporting industrial and utility facilities.
Utilities
Grid upgrade and modernization programs for national and municipal utilities.
Water Infrastructure
Electrical and substation equipment supporting water tunnel and water infrastructure projects.
Committed to local-content development and Saudi Arabia's long-term energy future
Learn about our Vision 2030 commitmentDiscuss an Opportunity with Masar Alrowad
Whether you are a project owner, EPC contractor, or international manufacturer, our team is ready to discuss how Masar Alrowad can support your Saudi market objectives.
Contact Us